Paul SampsonHead of training, Business and personal growth expert
Paul, it was a privilege to work with you on the How to Pitch training. Your solid and really creative content was first class. The delivery was clever – you involved everyone and the messages really sunk in. The candidates were all very impressed. Well done. – Mike White, MD, MPW |
Bio
Following a degree in Business and Law, Paul Sampson has enjoyed a career in large companies in UK and Europe throughout his working life. After joining P&O in the Marketing Department, he became P&O’s youngest ever manager. When BT lost its UK exclusive licence, Mercury (Cable & Wireless) were first on the scene and Paul was hired to run Marketing in the South. From there to IT - Compaq – Customer Service Manager then as Country Manager at Motorola. Paul chose to ‘go it alone’ and created Ignition4Business, in 2014, working with SMB’s.
From 7 years old Paul was a chorister and was stage-trained at 12 years old, and for 7 years, appeared intermittently in Opera at the Coliseum and Savoy Theatres. He uses this training in his courses. He still coaches amateur theatre companies in voice training and delivery. Paul has been married for 35 years and has two adult sons.
Use the tabs below to explore courses you can do and don't forget to get a quote and find out more!
From 7 years old Paul was a chorister and was stage-trained at 12 years old, and for 7 years, appeared intermittently in Opera at the Coliseum and Savoy Theatres. He uses this training in his courses. He still coaches amateur theatre companies in voice training and delivery. Paul has been married for 35 years and has two adult sons.
Use the tabs below to explore courses you can do and don't forget to get a quote and find out more!
Paul, thank you for the tremendous support you have showed to me and my team with the Building Customer Relationships Programme. With your huge customer appetite, you’ve given an entirely new perspective.- Ed Owen, Regional Sales Director, Dell
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Management & Leadership
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Writing Content
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Cracking Presentations
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Customer Service
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Stepping up to Management and Leadership
3 days – HQ or external (with optional 1 day for follow-up/ Implementation)
“Management is doing things right; leadership is doing the right things.” - Peter Drucker
Stepping up from non-manager to manager-and-leader is a tough call. It is appreciated in most
companies when you’re promoting from within and that you’ve recognised leadership talent. But
moving up to management and from there to understanding Leadership, is a transition. Your new
leaders cannot transform into this new, worldly super-being overnight.
Leadership is not a reward or just handing over the baton; you’re expecting a change of pace, new
skills in managing budgets, stretch targets, people, and situations to better the company.
Within this course we always find candidates who have been told to ‘Just get on with it.’ Frankly if
they’re not given guidelines, processes, procedures and a structure, they’ll make it up!
That can be expensive all round. They must also make an informed and intelligent contribution to
the rest of your management team.
Expectations will be high so how will you equip your new leaders?
Each new role is a step towards betterment and change. Just ‘filling shoes’ is a waste of time. They
must ‘step-up’ and lead others to their full potential. Over three days, we’ll challenge your people
with 18 elements.
They’ll have all the essential tools to get the best from themselves, their own potential and their
team.
Here are some of the tools discussed and taught over the three days:
1. Managing yourself - your time now belongs to others, too. Your team wants rational
answers and they want them right now! ‘I’m busy, in a meeting,’ will not stick. We show you
how to work your day to best effect.
2. Values and standards - what are they? The way the company works and the way you want
to work. For example, your Brand. What does it mean and how do you secure it?
3. Meetings - Six suggested meeting types. So that everyone is prepared. Each works as a
platform for results.
4. Productivity - recent news articles have said that many do the basics and get away with it.
There are seven techniques that will change you and your team.
5. Coaching - yes, you’re now a coach, too, bringing out the best from your team. They’ll
depend on you for their development, understanding and growth.
6. Reporting - how do you want it? Finger in the air? Or fact-based and informed opinion?
7. Management models - Using a common language as a structure for best effect.
8. Hiring - how to select and eliminate right from the start. Five techniques to save time and
effort.
9. Induction - setting the expectations of new staff will save re-work and take away the guess-
work.
10. Managing Performance, encouragement, getting the best from your skill-sets. Also,
disciplinaries and PIPs.
11. Body Language - how to control your own body language and how to read others. Rooted in
psychology, but this won’t get too heavy! It is an essential asset for Leaders.
12. Procedures – “This is how we work” models for every day and Implementation Plans.
“Management is doing things right; leadership is doing the right things.” - Peter Drucker
Stepping up from non-manager to manager-and-leader is a tough call. It is appreciated in most
companies when you’re promoting from within and that you’ve recognised leadership talent. But
moving up to management and from there to understanding Leadership, is a transition. Your new
leaders cannot transform into this new, worldly super-being overnight.
Leadership is not a reward or just handing over the baton; you’re expecting a change of pace, new
skills in managing budgets, stretch targets, people, and situations to better the company.
Within this course we always find candidates who have been told to ‘Just get on with it.’ Frankly if
they’re not given guidelines, processes, procedures and a structure, they’ll make it up!
That can be expensive all round. They must also make an informed and intelligent contribution to
the rest of your management team.
Expectations will be high so how will you equip your new leaders?
Each new role is a step towards betterment and change. Just ‘filling shoes’ is a waste of time. They
must ‘step-up’ and lead others to their full potential. Over three days, we’ll challenge your people
with 18 elements.
They’ll have all the essential tools to get the best from themselves, their own potential and their
team.
Here are some of the tools discussed and taught over the three days:
1. Managing yourself - your time now belongs to others, too. Your team wants rational
answers and they want them right now! ‘I’m busy, in a meeting,’ will not stick. We show you
how to work your day to best effect.
2. Values and standards - what are they? The way the company works and the way you want
to work. For example, your Brand. What does it mean and how do you secure it?
3. Meetings - Six suggested meeting types. So that everyone is prepared. Each works as a
platform for results.
4. Productivity - recent news articles have said that many do the basics and get away with it.
There are seven techniques that will change you and your team.
5. Coaching - yes, you’re now a coach, too, bringing out the best from your team. They’ll
depend on you for their development, understanding and growth.
6. Reporting - how do you want it? Finger in the air? Or fact-based and informed opinion?
7. Management models - Using a common language as a structure for best effect.
8. Hiring - how to select and eliminate right from the start. Five techniques to save time and
effort.
9. Induction - setting the expectations of new staff will save re-work and take away the guess-
work.
10. Managing Performance, encouragement, getting the best from your skill-sets. Also,
disciplinaries and PIPs.
11. Body Language - how to control your own body language and how to read others. Rooted in
psychology, but this won’t get too heavy! It is an essential asset for Leaders.
12. Procedures – “This is how we work” models for every day and Implementation Plans.
Writing Content that Sticks! 1 day (with optional Content Workshop a week later)
Are you drying up? Struggling to find really good content or even ‘something to write about?’
There are eight components to this course and each will stimulate your thinking and structure. We
look at your Brand and your Story. Without a story, you have no content worth listening to! Your
website content should tell 70% of your story. Does it?
How often do you blog or email your clients and prospects? If not, there’s a good chance that your
competitors are. We’ll help you to source material, write cracking intros, demonstrate reading
preferences and techniques, how to sustain continued reading and show you how messages and
reading psychology works. Frankly, unless you understand your reader and her preferences, why are
you bothering?
We’ll show you how to measure your content – to see if it ‘works’ and if it stacks up with good
grammar, punctuation and word choice.*If it doesn’t scan, no one will read it. If that’s the case, why
bother to write it?
Then we’ll work with you to create great copy for your product.
*A media company in South London measured 35 on their website content. My personal target is a
minimum 70. Let’s challenge your content and make it readable.
There are eight components to this course and each will stimulate your thinking and structure. We
look at your Brand and your Story. Without a story, you have no content worth listening to! Your
website content should tell 70% of your story. Does it?
How often do you blog or email your clients and prospects? If not, there’s a good chance that your
competitors are. We’ll help you to source material, write cracking intros, demonstrate reading
preferences and techniques, how to sustain continued reading and show you how messages and
reading psychology works. Frankly, unless you understand your reader and her preferences, why are
you bothering?
We’ll show you how to measure your content – to see if it ‘works’ and if it stacks up with good
grammar, punctuation and word choice.*If it doesn’t scan, no one will read it. If that’s the case, why
bother to write it?
Then we’ll work with you to create great copy for your product.
*A media company in South London measured 35 on their website content. My personal target is a
minimum 70. Let’s challenge your content and make it readable.
Being able to present well is career-changing. This course is unique. Not a load of old clichés, but a
structured methodology, real techniques and an injection of great ideas that will change your whole
approach! We work backwards – looking first at the result you need, then picking off each element
of Presentations so that you prepare, deliver and get good at this enormously useful skill. We will
rehearse, and you’ll see huge improvements in your approach, structure, style and delivery. You'll be
a changed person!
What you will learn:
- Purpose - Setting the agenda
- The ‘Why’
- Preparation – procedure
- The Room. Equipment
- Who’s in the room?
- Materials sourcing and trump cards
- Creating the right first impressions
- Your personal preparation – ‘plumage’, voice, appearance
- Setting the stage, curtain raisers
- Tools - multi-media - PowerPoint, whiteboards, video, YouTube, live links.
- Meetings protocols
- Understanding and reading the room.
- Delivery styles, staying in control. Tone, diction, grammar, personal styles
- Audience psychology
- Presenting to 1, 5 or 500
- Pace, changing tempo, ‘moving the room’
- Watching and working Body Language. Listening to silence.
- “Stack and Pack” – ‘on-siding’, building your story, building agreement
- Breakouts
- Handling challenges, objections and threats. Honouring questions
- ‘Devil’s Advocates’
- Making it stick!
- Practice makes perfect.
structured methodology, real techniques and an injection of great ideas that will change your whole
approach! We work backwards – looking first at the result you need, then picking off each element
of Presentations so that you prepare, deliver and get good at this enormously useful skill. We will
rehearse, and you’ll see huge improvements in your approach, structure, style and delivery. You'll be
a changed person!
What you will learn:
- Purpose - Setting the agenda
- The ‘Why’
- Preparation – procedure
- The Room. Equipment
- Who’s in the room?
- Materials sourcing and trump cards
- Creating the right first impressions
- Your personal preparation – ‘plumage’, voice, appearance
- Setting the stage, curtain raisers
- Tools - multi-media - PowerPoint, whiteboards, video, YouTube, live links.
- Meetings protocols
- Understanding and reading the room.
- Delivery styles, staying in control. Tone, diction, grammar, personal styles
- Audience psychology
- Presenting to 1, 5 or 500
- Pace, changing tempo, ‘moving the room’
- Watching and working Body Language. Listening to silence.
- “Stack and Pack” – ‘on-siding’, building your story, building agreement
- Breakouts
- Handling challenges, objections and threats. Honouring questions
- ‘Devil’s Advocates’
- Making it stick!
- Practice makes perfect.
Confident Customer Service and Dealing with Difficult People - 1 day
Customers have become more vocal over the last five years. Many companies however have lost
touch with their clients, others have cheated them. One supermarket chain told me that I couldn’t
speak to any of their buyers because ‘they’re not customer-facing.’ We all have to be customer
facing!
Others farm out their customer-handling to off-shore call centres. Dell tried it and brought them all
back to UK within two years.
Social media, chatrooms, Trip Advisor, Check-a-trade etc have created a global platform for the
views of everyone, irrespective of status. It’s very humbling being ‘beaten up’ by clients corporate
and consumer after the failure of their computers, etc. People like MI5 and RBS, 10 Downing St. and
Parliament take a very dim view to computer failure, as you will imagine. Anger and frustration take
over, especially if the security of the nation is at stake. Your customers may also be angry and feel
you’ve let them down.
I devised a raft of methods to help customers and to improve company processes. I’ll share with you
these processes. This course will help you take away the stress of handling difficult customers and
give you and your team technique, structure and problem analysis.
touch with their clients, others have cheated them. One supermarket chain told me that I couldn’t
speak to any of their buyers because ‘they’re not customer-facing.’ We all have to be customer
facing!
Others farm out their customer-handling to off-shore call centres. Dell tried it and brought them all
back to UK within two years.
Social media, chatrooms, Trip Advisor, Check-a-trade etc have created a global platform for the
views of everyone, irrespective of status. It’s very humbling being ‘beaten up’ by clients corporate
and consumer after the failure of their computers, etc. People like MI5 and RBS, 10 Downing St. and
Parliament take a very dim view to computer failure, as you will imagine. Anger and frustration take
over, especially if the security of the nation is at stake. Your customers may also be angry and feel
you’ve let them down.
I devised a raft of methods to help customers and to improve company processes. I’ll share with you
these processes. This course will help you take away the stress of handling difficult customers and
give you and your team technique, structure and problem analysis.