There are various reasons why your website should have blog posts. Here are the main ones:
To drive people to your site
If you write valuable content that's relevant to what you offer then you can use blog posts to drive visitors to your site where they can then find out more about your products or services.
To get found on Google
If blog posts are written properly then it's possible to be found in Google search. Let's say you sell skincare products for acne and you write an article 'does toothpaste work on acne'. If the blog post is written with the right keywords and URL and holds the readers attention then your post is more likely to appear in search engines when someone types 'does toothpaste work on acne'.
To provide proof of your credibility
Imagine you are looking for an accountant or a bookkeeper and you come across a website offering these services. Up to date blog posts with top tips for managing your finance or how to be more efficient with your bookkeeping would help convince you that they know what they are talking about.
Adding a personal style also helps the reader to feel more familiar and comfortable with you as well. Something that's easier to do with a blog post than in general on a website.
Your own personal development
This might not be considered as important compared to the previous points but writing blogs is a great way to re-enforce what you know or are an expert in. You will most likely learn more and develop your thoughts. Quite often when writing blog posts or preparing for training I find myself double checking the facts and researching to see what else I might not be aware of.
Whether you use blogging for all of the reasons above or not, there are clear benefits to blogging for your business. Think Twice Marketing offers blog post writing to help you grow your business. Get in touch for a free marketing review or to find out more about our blogging services.
As a recap, why not watch this short video 'Why write blog posts?'.
The opinions in these blog posts are those of marketing professional and book author Darren Hignett.